If you're a content creator and want to know more about these things...

• - When do I need an agent?
• - What does an agent help me with?
• - How does an agent get paid?
• - What's a standard vs. predatory split?

...this is the episode for you!

We sat down with our agents, Lissette Calveiro and Leslie Collins of Influence with Impact, to get you the scoop on the state of the creator industry, the importance of advocating for yourself, the benefits of (diverse) representation, key insights into navigating agency partnerships and fair compensation, and much more!

Whether you're a seasoned influencer or new to the space, this episode offers valuable knowledge on succeeding in the creator economy, and how to work with agents (representation).

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👥 Connect with Lissette and Leslie

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🎧 Listen on Spotify & Apple Podcasts

Chapters:

00:32 Meet Influence with Impact

00:48 The Creator Industry Landscape

01:20 Lisette's Journey to Influence with Impact

02:19 Leslie's Background and Role

04:27 Starting Influence with Impact

07:09 Addressing Representation and Pay Gaps

13:17 Agency Challenges and Business Management

18:51 Team Culture and Profit Sharing

25:02 Advice for Small Creators

26:09 Negotiating with Brands: Knowing Your Worth

26:31 Understanding the Role of Agencies in Influencer Marketing

27:44 Agency Fees and Payment Structures

28:06 When to Hire a Manager as a Small Creator

30:23 The Importance of Representation and Setting Boundaries

32:39 Red Flags in Agency Contracts

37:32 Exclusive vs. Non-Exclusive Agency Agreements

44:57 Tracking Agency Performance and Transparency

47:23 How to Contact Influence with Impact

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