Joanna and Zach discuss the recent news that Sazerac has taken a minority stake in Kendall Jenner's 818 Tequila. Despite persistent questions about whether celebrity tequila has peaked, as well as the controversy that surrounded the brand's launch, it has been performing well of late, perhaps making it a smart pickup for the New Orleans-based company. Does the price-conscious, youth-oriented brand have the potential for broader reach, and can it stay relevant with the younger cohort it clearly clamors for? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is reading: Pittsburgh Is Aggressively Courting Cocktail Enthusiasts. Will Other Secondary Markets Follow?

Joanna is reading: Canada Dumped U.S. Alcohol Amid Tariff Turmoil. Here’s What Canadians Are Drinking Now Instead.

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