Traditionally, summer (and the 4th of July specifically) have been opportunities for drinks brands of all kinds to (sometimes literally) wrap themselves in the American flag to move product. Yet even with the country's 250th anniversary just days away, it seems like relatively few are doing so this year. Is that because the current American political landscape is so fractious? Is patriotism and American pride at a low point, especially amongst the types of folks who tend to make that kind of decision? Adam, Joanna, and Zach discuss that, plus how that kind of branding compares to more overtly targeting one political party or movement. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is reading: Is It Time to Retire the Oversized Steakhouse Martini?

Joanna is reading: VinePair's Best New Bartenders Class of 2026

Adam is reading: Why Is New York City’s Hottest Cocktail Bar Serving Steak Frites?

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