As Gen Z moves more into the forefront of drinks culture, brands throughout the industry are trying to craft products and pitches that they think will resonate. Adam, Joanna, and Zach discuss whether or not that kind of generational pandering actually works, and whether it makes sense to target the youngest section of legal-age drinkers potentially at the expense of more stable, established demographics. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is drinking: Last Word, but with rum

Joanna is drinking: Martini Duo from Press Club

Adam is drinking: Domaine Guiberteau Saumur Rouge

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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