Targeted ads, stellar SEO, pay-per-click, and more: digital marketing is a booming industry because it's so effective. So what's the best strategy for you? Following up from last episode where we discussed the effectiveness of social ad campaigns, Katie Kinlaw, Punchmark's digital marketing manager, walks us through a case study on how a digital marketer might help you decide what's right for you. She looks at a more broad-scale approach to digital marketing and how it could improve your reputation, both within and outside of the internet, and gain you lifelong clients.

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