Landing pages are the lighthouses to your store in an ocean of options. They bring in website traffic, tell customers a little bit about you and what you offer, and provide directions on ways to go next. If you already have a website, they're a pretty easy and inexpensive way to bring in new leads. But do they really work, and is it worth the effort to invest in establishing and maintaining landing pages? What are the most important parts of landing pages, and are there any cases where they could be detrimental to your business? Find out all you ever needed to know about landing pages in this week's episode!