Thumb pulling, chin tucking, hair transplants…. and on the less extreme side, skin, hair, and eyebrow care — those are just some examples of looksmaxxing, a viral social media trend for young men to improve their looks. Elijah Forcier is a TikToker with advice on how, and Christian Ylagan is an instructor with the Department of Gender, Sexuality, and Women's Studies at Western University, we talk about what these unrealistic beauty standards mean for young men’s self-esteem — and masculinity in 2025.