After the usual milk market report from Chris Walkland, Will Evans and Ben Eagle are joined by Will Jackson, Divisional Director for Engagement and Strategy at the AHDB and Ed Towers, dairy farmer from Brades Farm to discuss the future direction of ADHB. After a period of reflection and consultation with levy payers, Will outlines the main changes that have come about, the ‘3 pillars’ they will be focusing on in the future, as well as the areas they will look to scale back or streamline. Ed outlines his feedback on these changes as a levy payer and how he sees value is added to his business. They discuss the challenges and opportunities for AHDB, especially in terms of a collaborative approach with other organisations and where they are still able to fill the gaps to add value for the dairy and wider food industry.Please note: The information provided during this podcast has been

prepared for general informational purposes only and does not constitute

advice. The information must not be relied upon for any purpose and no

representation or warranty is given as to its accuracy, completeness or

otherwise. Any reference to other organisations, businesses or products

during the podcast are not endorsements or recommendations of Dairy

Consulting Ltd or its affiliated companies. The views of the presenter

are personal and may not be the views of Dairy Consulting Ltd. The

contents of this podcast are the copyright of Dairy Consulting Ltd.