Over on TikTok, the #idontchaseiattract hashtag is nearing in on 20,000 publications at the time of recording. It really took off in late 2023, especially after Kendall Jenner said the following in an interview with Enews. 

Behind the simple statement are young women advocating that with enough belief, you can manifest whatever you want in life. You might have also heard of "Lucky girl syndrome" and "manifesting," which have also gone viral on Tiktok in the past, and are based on similar principles.  And these trendy ideas are essentially a modern spin on an age-old principle: the law of attraction, which gained popularity in the early 2000s within the realm of personal development.

How exactly did the "law of attraction" come about then? Is there any scientific basis to these ideas? In under 3 minutes, we answer your questions!

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A podcast written and realised by Joseph Chance.

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