Overdrive Radio

Doing it right the first time: Paul Rissler Transportation, Small Fleet Champ for the long haul


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"If you're not going to do it right the first time, don't do it at all. That's what I tell everybody in here." --2024 Small Fleet Champ Paul Rissler
In this week's edition of Overdrive Radio, listen in for a tour around the headquarters of Paul Rissler Transportation, current Overdrive Small Fleet Champ, on the old home place for the big Rissler trucking family. Overdrive Editor Todd Dills was there in early May just ahead of Paul’s older brother John and younger brother Delton Rissler’s Crossroads Truck Meet show at the junction of U.S. 50 and Missouri state route 87 in California. Paul Rissler’s one of five Rissler brothers all with some tie to trucking -- in their family, it’s clear the fruit doesn’t fall far from the tree. In the podcast, Paul details his father and mother’s small fleet history right from the spot where it all started for a young Paul, following in his father’s footsteps as a small fleet owner.
The fleet’s ranged over more than a couple decades now from just a few to eight trucks. Paul and Michelle Rissler were right at 6 when they brought home the Small Fleet Champ title belt from the NASTC conference last fall. When we visited in May, things were in a brief moment of flux with one longtime driver moving toward retirement to local work, and another leaving as well. In search of the right drivers to fill those spots, the all-reefer fleet was well-positioned still with steady LTL lanes out of Pennsylvania from consolidator Dutchland Refrigerated, and other customers back toward Missouri from Colorado. Paul and his wife, Michelle (with all three sons Justin, Josh, and Jordan involved in various aspects of the business), have clearly built a fleet that's sustainable, no matter what comes.
We start in the company office, then get a look at the main shop and warehouse area for Paul Rissler Transportation, then at the Risslerbilt, LLC, custom truck shop operated now by Josh and outfitted with what might just be the biggest paint booth in the entire state of Missouri. All of it was built by the hands of, and the close bonds between, the Rissler family and close-knit trucking community they’ve brought along with them on their long run of success.
As mentioned in the podcast, small fleets of 3-30 trucks can enter to compete for this year's title belt in Overdrive's Small Fleet Champsionship via this link: https://overdriveonline.com/2025sfc -- deadline: July 31.
Find more images from Rissler headquarters and the Risslerbilt custom shop in the post that houses this podcast at https://overdriveonline.com/15748560
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