Big companies like Amazon, Citigroup and Dell know the value of an exact match domain (EMD) – they own Diapers.com, Mortgage.com and CloudComputing.com, respectively. But smaller companies and upstarts can also benefit tremendously from EMDs. That was the case with Marty Metro and UsedCardboardBoxes.com.

If you own a geographic domain name, such as HiltonHead.com or Seattle.com, or a newspaper, radio station, television station or media company focused on a local geography, there may be an unseen competitor to your business – and the competitor might not be playing fair.

If you want to learn about domain name sales and negotiations, why not go directly to the broker who facilitated the world record-setting sale of Sex.com for $13 million? In this interview, Jeff Gabriel shares some emotional highs and lows of his career, as well as domain name sales and negotiation strategies and tactics.

With some startups being funded to grow as quickly as possible, many are interested in purchasing killer domain names so they can create a memorable brand. Is spending tens of thousands of dollars a smart investment for startups? That’s the question we’re going to answer on today’s show.

Learn how Oversee is diversifying their parking aggregator offering with AirportParking.com, how one site helped jump-start the content of the second, and how a differentiated website offering can be custom tailored to a different demographic group of customers.

Hear how Josh Metnick acquired and evolved Chicago.com to its current form, and how "place identity" makes people want to own a piece of the city they reside in – for a relatively high fee per year.

Do you have a domain name that defines a product, service or industry – one that a company should want and buy from you if you could only reach the right person at that company with the right pitch? Mike “Zappy” Zapolin is back to help you accomplish that task.

Shane Cultra figured out what makes domain names liquid such that they can be sold more readily in domain name aftermarkets and auction sites. By doing so, Cultra earned six figures in 2012 from domain name investing – in addition to his full-time job running Country Arbors Nursery in Urbana, Illinois.

Jake Ackerman, the founder of ZipSmart, came on DomainSherpa.com more than two years ago to talk about his fast-growing company. We’ve caught back up with this entrepreneur to see how his business model has changed and hear about the challenges he’s facing today.

This interview with an SEO veteran covers not only the current state of affairs, but where SEO is heading and how to create great content for your business.