Our guest today is one of the secret weapons of the Investor Creator Community. David Chapman is the founder of Webrageous,  and he has worked with real estate investors, lawyers, and other businesses to deliver exceptional ROI through targeted pay-per-click (PPC) advertising campaigns.

David talks all about Google ads, drawing from his 20-year experience in the space. You’ll hear about the evolution of Google ads, ads management, how to lead generate effectively, some changes he’s seen with introducing AI into the market and how that’s potentially going to affect marketing in the future. Tune in! 

(00:00) Why you want to know David and what he does

(01:41) The evolution of Google Ads - past to present

(03:51) Changes in Google Ads and digital marketing

(09:59) Strategies for effective lead generation

(14:14) How to optimize landing pages for conversions

(18:10) Investment and budgeting for Google Ads

(23:21) Understanding lead quality and ROI

(25:26) How to select your market area for pay per click campaigns

(29:36) The invaluable role of community in real estate success

(35:34) How to learn to adapt to changing market conditions

(42:28) The role of AI in lead management

(49:21) Final thoughts and future directions

Resources: 

- Get in touch with David at https://www.webrageous.com 

- Join the Investor Creator Community: https://learn.investorcreator.com/  

- Check out our other show, Investor Creator's Deals Podcast