Donae Burston is a luxury wine & spirits leader with over 15 years of industry experience.

Born in Baltimore, Maryland, Donae achieved a Bachelor of Science degree, majoring in Mathematics from

Clark Atlanta University in 1998. He concurrently completed a second degree in Industrial Engineering from

Georgia Tech before he began his career in the information technology sector, initially consulting on Healthcare

Systems. In 2003, Donae entered the alcohol industry, working on the promotional side of several iconic brands

in the U.S, before joining the luxury group LVMH. During his 10+ years with the company, he worked across

brands such as Dom Perignon, Veuve Clicquot, Ruinart, Moet & Chandon, Belvedere Vodka, and Hennessy

Cognac. While with LVMH, in 2011, Donae created the first-ever luxury champagne bar in a sports arena at

American Airlines Arena during the Miami Heat's championship run. In 2016, Donae became the Regional

Director of the Southeast U.S, Caribbean, and Latin America regions of Armand de Brignac Champagne. He was

responsible for the brand's commercial and marketing goals in each territory.

Throughout his career, Donae found that, in general, the wine industry was not embracing the multicultural

consumer. He wanted to create a quality product inspired by his zest for life and travel that homed in on catering

to the margin that had been overlooked, particularly when it came to ros. With a commitment to creating an

authentic and exceptional St. Tropez ros, in the summer of 2019, La Fte du Ros - a brand that speaks to all

demographics - was born. The name "La Fte" translates to "the ros party," one that everyone is invited.

Since its debut, the company has donated a portion of the proceeds from every bottle sold programs such as All

Abroad that send underserved & underrepresented youth on unique travel experiences. In June 2020, Burston

announced the $2 of from every bottle sold via its website through August 2020 would be donated to

organizations that fight every day for racial justice and create opportunities for people of color in the wine &

spirits industry. A total of $25,000 was raised and donated to The Roots Fund and other foundations.

Donae splits his time between Miami and Atlanta, where he lives with his fiance and their 3-year-old son, Noah.

Follow Donae:

https://www.instagram.com/thurstonburstoniii/?hl=en

https://www.instagram.com/lafeterose/?hl=en

https://shop.lafeterose.com/collections/all

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