NetSuite: Download the CFO’s Guide to AI for FREE at https://netsuite.com/iced

ZipRecruiter: Try ZipRecruiter for FREE at https://ziprecruiter.com/ICH

ZocDoc: Go to https://www.zocdoc.com/ICED and download the Zocdoc App for FREE

Follow TRAXNYC:

On Youtube -    / @traxnycdiamondjewelry  

On Instagram -   / traxnyc  

X - https://x.com/TraxNYC

Apply for The Index Membership: https://entertheindex.com/

Add us on Instagram:

  / jlsselby    / gpstephan  

Official Clips Channel:    / @theicedcoffeehourclips  

For sponsorships or business inquiries reach out to: [email protected]

For Podcast Inquiries, please DM @icedcoffeehour on Instagram!

Timestamps:

00:00:00 - Intro

00:01:08 - Craziest thing Trax made from gold

00:02:51 - Do you always carry gold?

00:03:34 - Why he chose jewelry business

00:07:12 - His "lightbulb moment" in business

00:10:08 - Red flags of theft

00:13:52 - How he ended up in debt

00:15:27 - Sponsor - Noble Gold

00:16:45 - Early spending habits

00:20:33 - What set him apart

00:21:23 - Does jewelry business attract greedy people?

00:22:44 - People faking wealth

00:29:55 - Wealth levels & jewelry taste

00:32:51 - Sponsor - NetSuite

00:35:39 - Buyers who don’t ask price

00:37:56 - Cultural negotiation styles

00:39:21 - Best way to negotiate

00:41:02 - Biggest negotiation mistakes

00:42:36 - Gold as an investment

00:43:47 - His inventory appreciation

00:45:20 - Why people don’t know gold prices

00:58:10 - Where he buys gold

01:01:34 - How to verify real gold

01:02:21 - Taxes & giving away gold

01:03:05 - His most expensive giveaway

01:03:07 - Sponsor - ZipRecruiter

01:03:58 - Sponsor - Zocdoc

01:05:56 - Does strong gold market hurt business?

01:09:13 - Gold price in 5–10 years

01:10:32 - How much gold should you own

01:13:03 - Getting scammed with fake jewelry

01:14:00 - Why watches are getting popular

01:15:30 - Best watches to buy

01:19:13 - Worst watches to buy

01:19:39 - Clone watches

01:20:33 - Overpriced luxury brands

01:21:20 - Lab-made vs real diamonds

01:24:47 - Getting women’s attention right vs wrong

01:31:38 - Immigrant view on America being "hard"

01:33:08 - Next big thing

01:34:25 - People’s Court experience

01:37:55 - Rapid fire questions

01:39:17 - How social media grew his business

*Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available.

Learn more about your ad choices. Visit podcastchoices.com/adchoices