If you've never seriously considered "mums" as a potential market before, think again. You might be surprised by the spending power of this enormously influential group. Katrina McCarter says most businesses would benefit from having a strategy to target this powerful group of spenders. For example, women are starting businesses at much higher rates than men and are purchasing services and products to help support their enterprises. Business Essentials Daily is produced by: SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

If you've never seriously considered "mums" as a potential market before, think again. You might be surprised by the spending power of this enormously influential group. Katrina McCarter says most businesses would benefit from having a strategy to target this powerful group of spenders. For example, women are starting businesses at much higher rates than men and are purchasing services and products to help support their enterprises. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

If you've never seriously considered "mums" as a potential market before, think again. You might be surprised by the spending power of this enormously influential group. Katrina McCarter says most businesses would benefit from having a strategy to target this powerful group of spenders. For example, women are starting businesses at much higher rates than men and are purchasing services and products to help support their enterprises. Business Essentials Daily is produced by: SoundCartel <a href="https://soundcartel.com.au/" rel="noopener noreferrer">soundcartel.com.au</a> +61 3 9882 8333See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

Don't dismiss the "mums" market

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333

Business

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership. Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses. Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.  Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.  Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success. Business Essentials www.bedaily.com.au Business Essentials is produced by SoundCartel www.soundcartel.com.au +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au" rel="noopener noreferrer">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au" rel="noopener noreferrer">www.soundcartel.com.au</a>
+61 3 9882 8333

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