Wizard of Ads Monday Morning Memo

Don’t Make Me Say Loren L. Lewis


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Do you have code words and phrases whose meanings are known only to the people closest to you?

I laughed a little when I realized the absurdity of some of the communication abbreviations that Pennie and I have developed over the years.

Every couple has code phrases, I suppose, and there is doubtless a story behind every one. Are you willing to send us some of your code phrases and their definitions? I think it could be fun to compile a dictionary of them.

Here are some of the phrases Pennie and I use most often:

“Get official”

To change from your work clothes into something ugly but comfortable, signifying that you are now officially home and in for the evening.

“Foie gras” \?fwä-?grä\

“I would spit this into a napkin if these other people weren’t with us. For the love of god don’t eat any of it.”

“Go for the poise.”

“Pull through this parking space into the one opposite, thereby leaving the car poised to be driven out forward when we leave.”

“One more thing”

“Objection. This is not what we originally agreed. You’re changing the deal we made.”

“Preliminary weed-eat”

An abandoned task you have no intention of completing.

“Fox”

Obviously artificial. (A mispronunciation of faux, recalling a moment 25 years ago when we overheard a condescending snob say that a piece of furniture had a “fox finish.” We’ve been chuckling about it ever since.)

“Paper cigar”

A brilliant improvisation crafted quickly to avoid disaster.

“Rye grass”

A widespread belief that isn’t true.

“Don’t make me say Loren L. Lewis”

“Of course I can get all this in one load. I am a magna cum laude graduate of the Loren L. Lewis School of Hauling.”

Will you send us your code phrases and their definitions? Indiana Beagle will likely publish them in the rabbit hole and if we get enough, Wizard Academy Press will publish a little dictionary and we’ll have an extensive, secret language of our own.

Are you in on this deal? Send your phrases with their definitions to [email protected]

Aroo.

(I learned that one from Indy.

 It means “gotta run”)

Roy H. Williams

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Wizard of Ads Monday Morning MemoBy Roy H. Williams

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