Social media is a powerful tool for performers, but it can also be confusing and time-consuming. What should you post? How do you promote yourself without feeling cringey? And does any of it actually lead to work? In this episode, social media strategist Heidi Dean—founder of Marketing4Actors.com and author of Social Media for Actors: 100 Essential Tips to Grow, Thrive, and Survive Online—breaks down the five biggest mistakes actors make on social media and exactly how to fix them. She shares practical advice on building real relationships, cleaning up your digital first impression, posting with purpose (and gratitude) and how something as simple as commenting on a casting director’s dog photo could lead to your next job. *The views expressed by guests are their own and do not necessarily reflect the views of their organization or SAG-AFTRA. Any mention of products or services does not imply endorsement.