The Handcrafted Network

Summary:
In this episode, Paul dives into one of the most debated topics in the maker business world: finding your niche. Whether you're just starting out or already established, he explains why niching down too early can hold you back — and why waiting too long can do the same. Through personal stories and real-world examples from building Philadelphia Table Company, Paul shares how the market itself often reveals where the real opportunities lie. This conversation is a must-listen for anyone trying to figure out what kind of work to focus on and how to turn their craft into a profitable business.

Takeaways:

• Early-stage makers shouldn’t rush to niche down. Say yes to a wide range of projects to learn what sells, build confidence, and get your name into clients’ homes.
• Market demand will often reveal the best niche. Pay attention to repeated requests and gaps — those signals can guide your focus more effectively than guesses.
• Custom work is in high demand. In a world of standardization, offering bespoke, tailored solutions helps you stand out and build momentum.
• Niching later creates clarity and efficiency. Once you understand your strengths and the market’s needs, narrowing your focus improves profitability, systems, and marketing.
• Avoid creating demand where none exists. It’s easier to meet existing needs than to force a product or service into a market that doesn’t want it.

Have a question you’d like Paul to cover in a future episode? Email it to [email protected]
.

Join the Network