Guest: Rosa Saba, business reporter at the Star

The Bay is spending millions on reinventing itself to appeal to Canadians. With a history that predates Canada, the company has a long tradition that in some ways hampers it, as young people think of it as their grandparents’ store. The company is updating its product offerings in-store and its automation for its online operations, which has plans to offer same-day delivery across much of Canada. Are they making the right moves? Or is it too little, too late?

This episode was produced by Brian Bradley, Matthew Hearn and Raju Mudhar.