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Title: Fewer, Bigger, Bolder
Subtitle: From Mindless Expansion to Focused Growth
Author: Sanjay Khosla, Mohanbir Sawhney, Richard Babcock (contributor)
Narrator: Scott Merriman
Format: Unabridged
Length: 6 hrs and 49 mins
Language: English
Release date: 07-24-14
Publisher: Brilliance Audio
Ratings: 4.5 of 5 out of 20 votes
Genres: Business, Leadership
Publisher's Summary:
Why the best way to drive growth might be to focus rather than expand
When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results - focus and simplicity - in advising Fortune 500 companies.
Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies that feature dozens of companies, from Cisco to Hyatt to Spirit Airlines, the authors show how their program applies to global giants, small startups, and any organization in between.
Fewer, Bigger, Bolder is contrarian and sometimes startlingly counterintuitive. But in an era of chronically tight budgets and dangerously short attention spans, it provides a proven formula for moving ahead with success.
Members Reviews:
Achieving success using focus
Your business will be humming along when a tremor suddenly hits. In fact â and this flies in the face of instinct â when trouble looms, usually in the form of pressure for short-term growth, thatâs exactly the moment to make bold bets, according to Sanjay Khosla and Mohanbir Sawhney in this book. Getting to the point of quality growth is the endgame, and to do this you have to identify a very small number of high-potential areas to invest in.
The key principles advocated by the authors:
â Do less. Reduce the number of different activities over which your business is distributing its investment resources.
â Be bold. Focus everything on the highest-potential initiatives.
â Simplify and keep costs low. Eliminate complexity from your processes and plans.
â Execute. Keep testing, learning and adjusting as you go.
â Unleash people. Make bold bets on talented people by giving them disproportionate authority and resources.
So thatâs the theory, but does it work? The book describes numerous examples of major organisations with which the authors have worked, for which the strategy of betting boldly on just a few initiatives has paid off handsomely. The obvious answer is that the strategy works if you manage to pick the right opportunities and people for your big bets, whereas you are far less likely to achieve a happy outcome if your big bets are placed on the wrong candidates. Unfortunately, the only sure way to tell the difference between good bets and bad is using hindsight.
Excellent business insights and recommendations
It is not just about growing but growing sustainably. Professor Khosla gives great advice how to make it happen and how to find new growth strategies. I'm currently applying many of the new concepts I acquired and am already seeing the difference.