Tune in to hear:

• What is “The Betty Crocker Effect” and what psychological principle explains this phenomenon? What does this say about the perceived relationship between effort and value?
• Why is effort generally thought of as a cost in classical economics and why does this way of thinking about it often get it wrong?
• Thomas Payne stated “that which we obtain too easily, we esteem too lightly.” How does this play out in the case of money that is inherited, or won, versus money that was worked for?
• Do animals also show a preference for rewards they worked for versus those they were just given?
• Why are we so wired for laziness, and conserving energy, even though we derive so much pleasure from hard work?
• Why is our proclivity for energy conservation particularly dangerous in contemporary life?

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• The Soul of Wealth
• Orion’s Market Volatility Portal

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