We are very excited to share with you our very first episode! As you may already know, this is a weekly podcast where you'll find cutting-edge insights and everything that's working in the Canadian and global swine industry. We are off to a great start by having Dr. Ellen Goddard with us, who does an outstanding job of evaluating how the general public receives new technologies coming from the swine industry. She shares with us how to assess consumers' opinions and regional differences across Canada, as well as how to use that information to better communicate with them.

"We should not forget that there is a public out there, and they are not necessarily meat consumers." – Dr. Ellen Goddard

What you’ll learn:

(00:00) Highlight

(01:10) Introduction

(04:18) How pork consumers are receiving new technologies

(09:29) Evaluating consumer feelings and opinions 

(14:53) Survey interpretation

(22:58) Regional differences in public opinions

(30:32) Communicating with consumers

(35:00) Technologies on the pig farm

(40:27) Key takeaways

Meet the guest: Dr. Ellen Goddard

Experience:

• Current: Professor at the University of Alberta
• Past: Assistant and Associate Professor at the University of Guelph; National Australia Bank Chair in Agribusiness and Associate Dean at University of Melbourne

Background:

• Ph.D., Agricultural Economics (LaTrobe University)
• M.Sc., Agricultural Economics (University of Guelph)
• B.Sc., Agricultural Economics (University of Guelph)

Connect with the guest on Social Media: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

The Swine it Podcast Show Canada is trusted and supported by innovative companies like:

• Demeter
• Shekespeare Mills