In this episode, Drew Eakins, the marketing manager from Hestra Gloves joins me to discuss the topic of specialization on a generalized level. 

 

For over 80 years, Hestra has been crafting gloves for a variety of users in the outdoor and fashion industry. As a small company, Drew's role involves staying focused and saying no more than saying yes. 

 

If you've ever asked yourself: 

1. What does it mean to specialize?

2. What does it mean for a brand to specialize?

3. Should I niche down in my role?

 

Drew shares his experience around these questions and more as he pulls insights from his role as a generalist while working at a specialized brand.

 

Follow Drew and Hestra:

@hestragloves

@dreweakins

 

Produced by:

@portsideproductions

@backcountrymarketing

@coleheilborn