After recently scaling back a bit, Drew is keeping things simple at West Cliff Ink. If he ever decides to scale again, it’s gonna be built on a solid foundation. In the mean time, he and his tight crew are in a great spot, and the Santa Cruz weather isn’t too bad either. Topics of discussion include: ThreadX, solar eclipse, business picking up a bit, shop growth, the importance of word of mouth, prioritizing quality, preferred tack for fleece, and friendship bracelets.