In this episode of The Digital Executive, Brian Thomas sits down with Ulf Arnetz, Founder and Chairman of Howwe Technologies and leader of Reforce New Ventures, to explore the critical link between strategy and execution.

A serial entrepreneur with multiple Nasdaq-listed exits, Ulf shares insights from building multimillion-dollar companies in Sweden and the US, emphasizing why execution—not just strategy—determines growth in today’s disruptive world. He discusses the role of CEOs in becoming more digital, how to align cross-functional teams around measurable priorities, and the importance of shortening the timeline from decision to action.

From authoring Strategy Acceleration to mentoring future founders, Ulf reveals his passion for empowering executives to drive measurable revenue and profit growth while engaging employees across the organization. This conversation offers invaluable lessons for leaders seeking to transform plans into tangible results.

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