In this episode, Jared shares an exciting update on his application funnel, a marketing strategy that allows musicians to sell higher-priced services with less price resistance. He talks about receiving a booking inquiry from a potential client who reached out through his application funnel and Thumbtack. Jared discusses the unique tone and familiarity of the sales call and highlights the importance of positioning yourself as an expert through effective marketing messages. He shares details about the interesting gig opportunity involving a rehearsal dinner and a drone show, emphasizing how the application funnel helped weed out clients who couldn't afford his services. He concludes by encouraging listeners to adopt the application funnel strategy and reminding them that anyone can learn and succeed in marketing their music.