In this episode of the Music Industry Podcast, we sit down with Luke Chiswell, International Marketing Manager at Believe, to discuss what it really takes to break artists internationally. From data, DSP strategy and fan activations to localized marketing, content strategy and the future impact of AI, Luke shares valuable insight from working with artists at Believe and previously at Warner.

A must-watch for artists, managers and music marketers looking to grow beyond their home market.

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In this episode, we sit down with Alistair Weber, CEO of The Other Songs, to talk about the modern music industry and what it really takes to build artists today.

We dive into how Ren reached a No.1 album without relying on Spotify playlists, why songwriters only receive a fraction of streaming revenue, and why artists should start protecting their music from AI training in their contracts.

We also discuss the growing market for music catalog sales, how labels actually decide who to sign, and why independent artists need to think more like entrepreneurs in today’s industry.

If you're an artist, songwriter, or anyone trying to understand how the music business is evolving, this episode breaks down the opportunities and the challenges shaping the industry right now.

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We break down why algorithms matter more than followers and how artists convert short-form views into real streams. We share a practical plan to hook fast, iterate in public, build aesthetics that stop the scroll, and push momentum to Spotify.

• difference between TikTok reach and Instagram connection
• why followers matter less than watch time and comments
• how to hook in three seconds and sustain attention
• visual pacing, angle changes, and on-screen action
• outsourcing small tasks to save time
• using trial reels and public iteration safely
• the rise of high-aesthetic, social-first video
• planning one shoot to create 10–40 clips
• boosting near-winners with small ad spend
• turning social proof into Spotify momentum
• staying authentic over AI gimmicks
• using stories to build daily loyalty

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The twins offer invaluable insights about content creation, brand partnerships, and songwriting sessions, including their recent collaboration with an undiscovered 19-year-old vocalist they found randomly on TikTok Live. This conversation isn't just for aspiring influencers or musicians, it's for anyone interested in the realities of building a sustainable creative career in today's digital landscape. Listen and discover how Max and Harvey have maintained their signature "organized chaos" approach while evolving from social media creators to legitimate musical artists charting in the dance music scene.

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Adam Stanley is a top music industry accountant from SLRV based in London.

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In this episode, we dive deep into the music industry with Mike Burns from Ultra Music, discussing the critical importance of storytelling, understanding your "why," and navigating today’s crowded market for artist growth. Listeners will learn how to authentically build their brand and the strategies behind successful marketing in music.

• Insights on the role of radio and its impact on emerging artists 
• Importance of storytelling and authentic engagement in music 
• Strategies for leveraging social media effectively 
• Emphasis on consistency and the significance of small wins 
• Navigating the music landscape with a focus on the artist’s unique journey