Drue Nickerson was last on Shirt Show nearly 200 episodes ago. After 15 years of flying the 320 flag, he decided to fully rebrand to Riptide. We dug into reasons why, and how things are looking on the other side of this overhaul, and where he plans to be in the future. Topics of discussion include: our outbound sales strategies, being perceived as too big for small orders, virtual assistants, trademarking, LinkedIn, embroidery, learning to use new equipment, having your shop run without you, setting goals, culture, robots and ai, preparing for exit, and trilogies.

Co-Hosted with wonderful Shirt Show alumnus, Mr. Jarrod Hennis of Rockford Art Deli.