Even as Dry January has become a more established cultural phenomenon, consumer interest is in decline. Adam, Joanna, and Zach discuss why Millennials in particular might be losing interest in the month-long practice of abstention from alcohol, from greater interest in year-round moderation aided by a proliferation of non-alcoholic alternatives, to a realization that a different phase in life requires different approaches to everything. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is drinking: Benanti Contrada Cavelieri Etna Rosso

Joanna is drinking: Barboursville Vineyards Nebbiolo

Adam is drinking: Peroni

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