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In this six-part series, De Dataloog joins forces with the Wolfpack Howls, the official podcast of the AG Insurance Soudal and Soudal Quick-Step Pro Cycling Team to explore how data and technology are transforming the world of professional cycling. Together with data analyst Paul van Herpt (Transfer Solutions) and hosts Phil Lowe and Walter van der Scheer, you’ll get a unique behind-the-scenes look at one of the most forward-thinking cycling teams in the world.

Each episode, featuring a unique blend of insights from riders, coaches, experts, and team leadership, dives into a different aspect of elite sports and data. Learn everything about the use of data to optimize training and race results, nutrition, and scouting. Welcome to a world where numbers make the difference but human performance wins the race.

In this episode, we sit down with Jurgen Foré, CEO - Team Manager Soudal Quick-Step I AG Insurance-Soudal Pro Cycling Teams. With a background in strategy, consulting, and analytics, but above all a lifelong passion for cycling, Jurgen shares how he brings business discipline and human empathy into the world of elite sports.

We explore how the team balances instinct and data when scouting new talent, why character and culture matter just as much as power output, and how structured performance monitoring enables riders to grow from promising athletes into consistent winners. From weekly cross-functional reviews to long-term investments in development squads, Jurgen outlines a leadership approach that’s data-informed but always people-first.

Theme: leadership, performance culture & data-driven scouting in pro cycling
Guests: Jurgen Foré (CEO, Soudal Quick-Step & AG Insurance Soudal)
Hosts: Walter van der Scheer & Phil Lowe

De Dataloog is de onafhankelijke Nederlandstalige podcast over data & kunstmatige intelligentie.

Hier hoor je alles wat je moet weten over de zin en onzin van data, de nieuwste ontwikkelingen en echte verhalen uit de praktijk. Onze hosts houden het altijd begrijpelijk, maar schuwen de diepgang niet.

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