SharkPreneur

Duane Forrester


Listen Later

On today’s show, Seth speaks with Duane Forrester, VP of Industry Insights for Yext. Duane talks about management of data layering to get your company’s information into search engines like Google and Bing, as well as the importance of access to data discovery. Duane also discusses the next wave in brand experience marketing: voice search engines like Alexa and Siri.

Duane Forrester accumulated over 20 years’ experience in the search and social fields prior to becoming the VP of Industry Insights for Yext. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online. Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.

For more on Yext, visit: https://www.yext.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

...more
View all episodesView all episodes
Download on the App Store

SharkPreneurBy Kevin Harrington & Seth Greene

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

116 ratings


More shows like SharkPreneur

View all
Disruptive CEO Nation by Allison Summers

Disruptive CEO Nation

18 Listeners

Grow Your Business and Grow Your Wealth by Gary Heldt

Grow Your Business and Grow Your Wealth

13 Listeners

The Whinypaluza Podcast by Rebecca Greene

The Whinypaluza Podcast

87 Listeners

Registered Investment Advisor Podcast by Seth Greene

Registered Investment Advisor Podcast

5 Listeners

Jet Setting Wealth Advisory by David T. Yu

Jet Setting Wealth Advisory

0 Listeners

WNY Entrepreneurs Unleashed by David Searns

WNY Entrepreneurs Unleashed

3 Listeners

Better Business, Better Life by Terry DuPont

Better Business, Better Life

2 Listeners

Great Decisions, Incredible Lives by John Creekmur

Great Decisions, Incredible Lives

3 Listeners

Legacy Leaders by Stan Miller & Katie Beth Hand

Legacy Leaders

2 Listeners

Navigating H.O.P.E. by Dr. Jaime Hope

Navigating H.O.P.E.

5 Listeners

Victim to Victory: The Definitive Authority in Personal Injury Law by Lawrence A. LeBrocq, Esq.

Victim to Victory: The Definitive Authority in Personal Injury Law

2 Listeners

Business Insights by Seth Greene

Business Insights

0 Listeners

Founder's Dinner by Stas Balanevsky

Founder's Dinner

6 Listeners

The Inner Empire by Seth Greene

The Inner Empire

0 Listeners

WNY Insider by Jake Mallory

WNY Insider

0 Listeners

Culture by Design by Robert Cook

Culture by Design

0 Listeners

The Tax Reduction Program by Erin Maxwell & Gary Heldt

The Tax Reduction Program

0 Listeners

Common-Sense Wellness by Dr. Gary Martin

Common-Sense Wellness

0 Listeners

The Backpack Trader Podcast by Troy Noonan

The Backpack Trader Podcast

0 Listeners