Jung says, “The more one turns to the light, the greater the shadow behind one’s back.” Unacknowledged shadow can increase vulnerability to coercive dealings and regrettable decisions. We may find ourselves scammed, ripped off, and left holding the bag. Why didn’t we see it coming? Mostly because our denied fears and desires create blind spots others manipulate. Advertisers, hucksters, and con men prey on our fear of danger and disapproval and our quest for security and status. Gullibility is marked by misplaced trust and willful witlessness. We may not pause to reflect, research a decision, or seek neutral counsel. It is often relieving to trust an external authority rather than bear the anxiety and responsibility of choosing. When we fail to see our own shadow, we may be unable to recognize it in others.

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