In this episode of E-Coffee with Experts, our host Ranmay chats with Simon Wishy, Managing Consultant at Voco Veritas Consulting Ltd., to reveal the truth about the digital marketing industry, why so many agencies get it wrong and how his ROI-first model flips the traditional approach.

He breaks down how most businesses waste money by skipping the numbers, and why SEO should never start with “let’s build a website.”

We explore how Simon uses paid search campaigns not just for fast results, but to validate SEO decisions with cold, hard data. It’s like renting vs. owning, and he explains how to make the leap profitably.

Simon also shares insights on the impact of AI on SEO, why Google's tech is still king, and how marketers are underestimating what it takes to stay competitive.

With stories from his client work and actionable advice for young entrepreneurs, this episode is a must-watch for any leader who wants to turn digital noise into measurable growth.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:36: Introduction

01:36 - 02:01: Leaving corporate life to start a consultancy

02:01 - 02:45: The problem with most digital agencies

02:45 - 03:54: ROI-first strategy explained

03:54 - 05:14: Why SEO should start with business modeling

05:14 - 06:20: How audience analysis guides campaign success

06:20 - 07:09: Keyword value prediction & SEO investment logic

07:09 - 07:55: SEO vs PPC – what works better?

07:55 - 08:32: Using PPC to test before investing in SEO

08:32 - 09:36: AI's disruption in SEO & Google’s advantage

09:36 - 10:15: Why Google’s tech still leads the game

10:15 - 11:38: Favorite client wins & scaling success stories

11:38 - 11:53: Why long-term relationships matter in marketing

11:53 - 12:56: Advice for young marketers & entrepreneurs

12:56 - 13:44: Where to find Simon & final thoughts

 Connect with Simon Wishy

 https://www.linkedin.com/in/simon-wishy-672a3817/

 https://www.vocoveritas.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-coffee with Experts, our host Ranmay chats with Ricky Hayes, CEO of Debutify, to share how he went from launching Shopify stores to building a full-blown AI SaaS platform for ecommerce.

He talks about the messy side of startup life: bad hires, buggy code, and lessons you only learn the hard way. You’ll hear how a simple theme turned into a powerful tool that helps ecommerce brands automate everything, from SEO to marketing with AI.

Ricky also breaks down where AI is heading, why agents are the future, and how founders can use them to run leaner, faster teams. If you’re building in tech or SEO, this one’s packed with real talk and zero fluff.

And for early-stage founders? He gets honest: failure isn’t optional, it’s the path.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:53: Introduction

01:53 - 02:03: How Halo 3 sparked his obsession with tech

02:03 - 02:58: Getting into ecom, YouTube, and online business

02:58 - 03:48: The pain of building Shopify stores

03:48 - 04:40: The idea behind Debutify and how it started

04:40 - 05:27: Why software gave him more freedom than ecom

05:27 - 06:10: The early struggles of building a SaaS company

06:10 - 07:12: Biggest hiring mistake he made (and what it cost)

07:12 - 08:00: Why culture fit matters more than just skill

08:00 - 08:42: How the team grew to 40+ people

08:42 - 09:30: AI's explosive growth and what it means for business

09:30 - 10:20: AI agents: the next big thing in automation

10:20 - 11:25: What to expect in AI by 2026

11:25 - 12:05: Why most SaaS tools will self-manage soon

12:05 - 13:10: Building a better reviews app for ecom brands

13:10 - 13:48: Why trust + reviews = higher conversions

13:48 - 14:30: Advice for young founders and first-time entrepreneurs

14:30 - 15:20: Why failure is necessary and powerful

15:20 - 16:10: Real talk: mental health, burnout, and staying persistent

16:10 - 16:32: Final thoughts and Ricky’s biggest lesson

 Connect with Ricky Hayes

 https://www.linkedin.com/in/rickyhayes

 debutify.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, our host Ranmay chats with Andrew Brockenbush, CEO of Beefy Marketing, reveals how he went from growing up poor in Texas to building a thriving digital marketing agency powered by systems, simplicity, and results-first thinking.

He shares the early challenges of entrepreneurship, the importance of trusting mentors, and why most agencies stall their growth by chasing complexity. If you're a founder, leader, or marketer, you’ll learn how clarity beats complexity when building your offer stack and agency services.

Andrew dives into the mistakes most young entrepreneurs make, like wearing every hat too long, not building systems early, and delaying mentorship. He also explains why podcasting is a powerful trust-building channel, how to repurpose content for SEO, and the underrated importance of team culture.

You’ll also hear his unfiltered take on the SEO vs PPC debate, and how smart agencies use paid ads to test before going organic. Plus, we dig into how AI isn’t replacing marketers, but actually making them 10x more valuable when used right.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:55: From small-town Texas to digital CEO

00:56 - 01:38: The hustle started with a rock

01:39 - 02:20: What Apple taught him about business

02:21 - 03:30: Launching a design agency from scratch

03:31 - 04:20: Early struggles & painful lessons learned

04:21 - 05:25: Why most agencies fail in the first year

05:26 - 06:10: Don’t do it alone, find mentors early

06:11 - 07:00: How bloated retainers hurt your growth

07:01 - 07:47: Focusing on what you actually do best

07:48 - 08:35: Picking the right channels: podcast, SEO, or video?

08:36 - 09:20: SEO works, but only when paired with THIS

09:21 - 10:12: His hot take on SEO vs PPC

10:13 - 11:00: Using paid ads to test SEO ideas

11:01 - 11:55: Why SEO still wins on trust

11:56 - 12:45: AI won’t replace you, but it will expose you

12:46 - 13:30: Turning one podcast into 5+ content pieces

13:31 - 14:20: AI = rocket fuel for agencies

14:21 - 15:10: Most clients don’t want tools, they want time

15:11 - 16:31: Final thoughts & gratitude

 Connect with Andrew Brockenbush

 https://www.linkedin.com/in/andrewbrockenbush

 beefymarketing.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we chat with Sam Dunning, Founder of Breaking B2B and host of its namesake podcast, about why most B2B SEO strategies fall flat in 2025 and what actually works now.

Sam shares why chasing traffic doesn’t equal growth, and how focusing on low-volume, high-intent keywords can bring in real leads. We also dive into how AI and tools like ChatGPT are shaking up search, and what you need to do to keep up.

Plus, Sam reveals how his podcast went from a side project to a lead-gen machine, why link building still matters (but not how you think), and how to build visibility in long B2B sales cycles.

If you're a founder or marketer trying to turn SEO into revenue, this one's full of straight-up gold.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:30: Meet Sam Dunning from Breaking B2B

00:30 - 01:20: How Sam got into SEO and marketing

01:20 - 02:15: What Breaking B2B helps clients with

02:15 - 03:30: Why most B2B SEO fails (and how to fix it)

03:30 - 04:25: Starting a podcast… and doing it all wrong

04:25 - 05:30: How he turned his podcast into a lead-gen engine

05:30 - 06:40: Niching down: best decision Sam ever made

06:40 - 07:50: B2B mindset shifts vs. B2C

07:50 - 09:00: The “money keywords” SEO strategy explained

09:00 - 10:10: Why traffic is different from leads (and what to focus on)

10:10 - 11:30: Is SEO dead? Sam’s take on the future

11:30 - 12:45: Ranking in LLMs like ChatGPT and Bing

12:45 - 13:55: Link building in 2025: still worth it?

13:55 - 15:00: What AI means for your website traffic

15:00 - 16:20: Why brand mentions matter more than ever

16:20 - 17:30: Advice for aspiring agency founders

17:30 - 18:40: Sam’s final tips for young marketers

 Connect with Sam Dunning

 https://www.linkedin.com/in/samdunning/

 https://www.breakingb2b.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, Stephanie Schwab, CEO of Crackerjack Marketing, shares how she built a fully remote SEO agency, way before remote work was cool.

She talks about leaving the corporate world, starting her business after the 2008 crash, and juggling everything from sales to delivery while raising a family. Stephanie also gets real about LinkedIn, why most execs are doing it wrong, and how personal branding can actually drive business growth.

Plus, we dive into the role of AI in content creation, why lazy prompts won’t cut it, and how to create standout content that still feels human.

If you’re building a marketing agency, running a business, or just want better visibility online—this one’s for you.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:10: How she went from pre-med to marketing

01:10 - 02:05: Starting a remote agency before it was cool

02:05 - 03:00: Managing a team across crazy time zones

03:00 - 04:00: The early hustle of doing it all solo

04:00 - 05:00: Why she named it “Crackerjack Marketing”

05:00 - 06:10: Most execs are missing LinkedIn's real power

06:10 - 07:15: How founders can win with personal branding

07:15 - 08:20: Scared of posting on LinkedIn? You're not alone

08:20 - 09:10: What you should actually post about

09:10 - 10:00: Think of LinkedIn as your biz diary

10:00 - 11:00: Be visible even when no one's buying

11:00 - 12:00: What AI’s great at and where it flops

12:00 - 13:15: The problem with AI-generated “meh” content

13:15 - 14:30: Mixing AI + human touch for standout stuff

14:30 - 15:20: Her advice for students and first-time founders

15:20 - 16:10: Why you should build LinkedIn early

16:10 - 17:15: Fun stuff: vacations, TV faves, celeb crush

17:15 - 18:33: Final thoughts & where to find Stephanie

 Connect with Stephanie Schwab

 https://www.linkedin.com/in/stephanieschwab/

 https://crackerjackmarketing.com/services

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we chat with Alan Masarek, Chairman Of The Board at SalesIntel.io. Alan shares what it was really like inside Google during those early tech wars, why QuickOffice became key to Google's Office strategy, what it was like working under Sundar Pichai, and the tension between web vs app development as Android and Chrome OS evolved.

But this isn’t just a history lesson. Alan also breaks down what great leadership looks like in 202, from managing billion-dollar restructurings at Avaya to building AI-powered customer experience at scale.

He shares why career foundations still matter, how to fail fast and grow smarter, and why real innovation happens when people are in the same room.

Whether you're scaling a startup or leading a team, this episode is full of raw insight on building, selling, and leading with purpose in today’s fast-moving tech world.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:00: Meet Alan – he’s done a lot

01:00 - 02:30: How QuickOffice started and grew

02:30 - 04:10: What phones were like back then

04:10 - 06:30: Google came knocking, here’s why

06:30 - 08:00: Google vs Microsoft, real story

08:00 - 09:40: Why Google needed Alan’s help

09:40 - 11:10: Remember Android KitKat and other desserts?

11:10 - 13:00: Should Android and Chrome be one thing?

13:00 - 14:30: Alan worked with Sundar Pichai!

14:30 - 16:00: People at Google didn’t agree

16:00 - 18:00: Nokia, Blackberry, Palm, where did they go?

18:00 - 20:20: Why Microsoft phones didn’t work out

20:20 - 22:00: Alan’s app worked better than Office

22:00 - 24:00: How Alan learned to lead

24:00 - 26:10: From small team to 12,000 people

26:10 - 28:00: Running big companies like Vonage and Avaya

28:00 - 30:10: Why having great people matters most

30:10 - 32:00: Should we all go back to the office?

32:00 - 33:51: Victor geeks out on phones one last time

 Connect with Alan Masarek

 https://www.linkedin.com/in/alan-masarek-1aa1a8a8

 salesintel.io

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we sit down with Oliver Starr, Founder and CEO at LandDragon LLC. We get into why the whole “alpha boss” mentality is outdated (and based on bad science), and what real leadership looks like, built on trust, empathy, and service.

Oliver shares stories from his time at TechCrunch, what founders still get wrong about PR, and why most early-stage media strategies fail to stick.

He also unpacks his journey from pro athlete to scaling remote-first unicorn Turing, and how leaders can create strong, loyal teams, especially when everyone’s working remotely. His take on “benevolent alpha” leadership might just change how you lead your business and your people.

If you're a founder, marketer, or team lead trying to grow something meaningful, this episode is a must-listen.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:00: Meet the real Wolf Guy

01:00 - 02:30: His dog vs real wolves

02:30 - 04:30: Why he hated 9 to 5 jobs

04:30 - 06:45: Sports taught him how to lead

06:45 - 09:00: What it was like at TechCrunch

09:00 - 11:30: Why most PR doesn't work

11:30 - 13:30: The alpha leader idea is wrong

13:30 - 16:00: Good leaders don’t scare people

16:00 - 18:00: How his startup grew super fast

18:00 - 20:30: What makes a great founder

20:30 - 23:30: How to tell better stories

23:30 - 26:00: What kind leaders do better

26:00 - 28:30: How Gen Z handles feedback

28:30 - 30:30: Why listening makes you strong

30:30 - 32:30: How to build trust remotely

32:30 - 35:00: How to stay close as a team

35:00 - 37:30: You can’t fake a good culture

37:30 - 39:30: What he teaches his team

39:30 - 42:00: Lone wolf vs real alpha

42:00 - 43:55: Last thoughts on life and work

 Connect with Oliver Starr

 https://www.linkedin.com/in/oliverstarr

 https://landdragon.launchrock.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we talk with Katarina Dusinska, Chief of Operations at Ecocapsule, about how future-forward housing is becoming a real solution for global crises.

Katarina reveals how Ecocapsule, a solar-powered, rainwater-harvesting, egg-shaped home, offers real freedom for eco-tourism resorts and first-time homeowners alike. From challenges in B2C and B2B marketing to the nuances of educating environmentally conscious customers, she explains what it really takes to scale an eco brand without greenwashing.

She also shares her insights on leadership, the biggest red flags she sees in founders, and how she blends psychology, corporate experience, and startup agility to help businesses grow sustainably.

Whether you’re launching a purpose-driven brand or just curious about the future of off-grid living, this conversation has plenty to offer.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Intro to future living, AI, and sustainability

00:45 - 01:20: Meet Katarina Dusinska and her startup work

01:20 - 02:00: What is EcoCapsule and how it works

02:00 - 02:40: Self-sufficient living with solar and water systems

02:40 - 03:30: Housing crisis and why alternatives matter

03:30 - 04:15: B2B vs B2C: who EcoCapsule serves

04:15 - 05:00: Launching EcoCapsule Box for young buyers

05:00 - 06:00: Box design: simpler, cheaper, and more livable

06:00 - 06:45: Where EcoCapsule is gaining traction globally

06:45 - 07:30: Why they manufacture in Europe, not China

07:30 - 08:30: Government rules and site limitations

08:30 - 09:20: What eco-conscious buyers actually care about

09:20 - 10:10: Going beyond “green” with real sustainability

10:10 - 11:00: Where they need to improve in communication

11:00 - 12:00: Showing how it's made: content ideas

12:00 - 13:00: An app to track your energy use

13:00 - 14:00: Blending smart homes with software and tracking

14:00 - 15:00: Why no one talks about IoT anymore

15:00 - 16:00: Leadership lessons from building green startups

16:00 - 17:00: The biggest red flag in startup founders

17:00 - 18:00: How Katarina helps early-stage teams grow

18:00 - 19:00: Creating structure in chaotic small companies

19:00 - 20:00: Mindset and psychology in startup success

20:00 - 21:00: How to balance structure with flexibility

21:00 - 22:00: New project: building green transportation

22:00 - 23:00: The future of sustainability beyond housing

23:00 - 24:00: Doing business with heart, not just profit

24:00 - 25:09: Wrap-up and where to find Katarina

 Connect with Katarina Dusinska

 https://www.linkedin.com/in/katarinadusinska

 http://www.ecocapsule.sk

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we chat with André Disselkamp, Co-founder of Insurancy, a lean insurance startup that's flipping Germany’s traditional market on its head, with SEO as the engine.

André shares how he built the company while working full-time, and without ever going to university. He reveals how learning SEO from scratch, writing guest posts, and building backlinks helped them bring in 95% of their customers organically. No paid ads. No aggressive sales.

He also talks about using AI to save time, writing smarter content, and running lean processes with a six-person team. If you’re a founder or marketer looking for a sustainable way to grow, André’s story is packed with insights.

You'll hear what worked, what totally flopped (like the €150 lead scam), and what early-stage founders should actually focus on.

Plus, how Insurancy keeps clients happy by staying digital, honest, and giving 20% of revenue to good causes.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:15: Why André didn’t go to university

01:15 - 02:25: Moving to Berlin and getting into startups

02:25 - 03:10: How a LinkedIn message sparked his journey

03:10 - 04:20: Starting Insurancy while working full-time

04:20 - 05:50: Burnout and the limits of side-hustling

05:50 - 07:00: Quitting his job and taking the leap

07:00 - 08:30: The early days of cold calling

08:30 - 09:35: Fighting big competitors in paid ads

09:35 - 10:25: Why he doubled down on SEO

10:25 - 11:20: Learning SEO and getting his first backlink

11:20 - 12:40: 95% of clients now come from organic search

12:40 - 13:50: Using AI tools across the business

13:50 - 15:10: The €150 marketing scam that failed

15:10 - 16:30: Favorite tools: Gmail, HubSpot & automation

16:30 - 17:45: How they keep clients happy without pressure

17:45 - 19:00: Their digital, modern, and low-key service model

19:00 - 20:15: Why they give 20% of earnings to good causes

20:15 - 21:00: What startups actually need insurance for

21:00 - 22:15: Yes, “CEO insurance” is a real thing

22:15 - 23:30: Future plans for Insurancy and content strategy

23:30 - 24:30: André’s dream of living by the sea

24:30 - 25:20: Running a lean 6-person team

25:20 - 26:10: Advice for early-stage founders

26:10 - 27:00: Don’t overthink, just start and learn

27:00 - 27:41: Final thoughts and where to follow André

 Connect with André Disselkamp

 https://www.linkedin.com/in/andré-disselkamp-352b94133/

 insurancy.de

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we chat with Vladana Bačová, Founder & CEO of PrettyMuchNomads and Countessaur, to uncover how to build authentic content strategies that actually drive business results.

Vladana shares why most B2B content fails, and how founders can rethink their messaging to resonate with real humans, not just search engines. She breaks down how UX writing and smart content structure can make or break a brand, especially in the highly competitive SaaS and tech space.

We explore the journey of building a remote-first agency in a crowded market, how she uses AI tools (without losing the human touch), and what it really means to localize your brand voice for global audiences. Vladana also reveals how to align content with your sales funnel to fix leaks, book more demos, and actually move the needle.

Whether you’re a founder, CMO, or marketing lead looking to improve your SEO strategy, sharpen your storytelling, or implement AI without sounding like a robot, this one’s for you.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:12: How a UX writer became a founder

01:12 - 02:30: From film school to freelancing abroad

02:30 - 04:00: Building a business during a beach trip in Vietnam

04:00 - 05:15: Why their first app failed (and what it taught them)

05:15 - 06:35: The story behind PrettyMuchNomads & remote culture

06:35 - 08:00: How the name “Countessaur” came to life

08:00 - 09:15: Scaling a content agency in a noisy market

09:15 - 10:30: The mistake of being a full-service agency

10:30 - 12:00: Why B2B content needs to be simplified

12:00 - 13:20: Content that connects: tone, story, and structure

13:20 - 15:05: What every founder should do before creating content

15:05 - 16:15: Start with the funnel, then write the content

16:15 - 17:30: Fixing content that doesn’t convert

17:30 - 19:00: Measuring ROI in long B2B sales cycles

19:00 - 20:30: Using proxy metrics and connecting data to sales

20:30 - 22:00: Translation vs. localization (and real-world examples)

22:00 - 24:10: Cultural gaps that kill content: Czech vs US vs Asia

24:10 - 26:00: When she won’t offer services, and why trust matters

26:00 - 27:30: How she was early to AI copywriting

27:30 - 29:00: What AI can help with (and what it can’t)

29:00 - 30:15: The content review rule her team lives by

30:15 - 32:00: How AI helps, but doesn’t replace, great writing

32:00 - 33:40: Her honest thoughts on the future of work

33:40 - 34:32: Final advice for founders and content creators

 Connect with Vladana Bačová

 https://www.linkedin.com/in/vladana-bacova

 prettymuchnomads.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]