In this episode of E-Coffee with Experts, we sit down with Lorenza, Senior SEO Manager at Flix (formerly FlixBus), to uncover how she’s scaling SEO strategy across 50+ international markets, and why AI might be the biggest opportunity (or threat) to your search traffic.

Lorenza breaks down how Flix uses a smart SEO framework she calls “Minimum Viable Optimization” to manage visibility across dozens of countries. She shares how their team navigates global complexity through localized strategies, market clustering, and performance-based content decisions.

We dive deep into the intersection of AI and SEO, discussing how Lorenza’s team uses tools like ChatGPT and Gemini (and when they don’t), why brand sentiment is now part of the SEO equation, and how to prepare for AI agents and search overviews taking over traditional SERPs.

Lorenza also shares the top metrics marketers should be tracking in an AI-first world, along with practical advice for founders, SEOs, and leaders building global strategies today.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Introduction

00:45 - 01:40: How she randomly got into SEO

01:40 - 02:30: Why SEO still excites her after all these years

02:30 - 03:20: Agency life vs in-house: what changed for her

03:20 - 04:40: Why Flix was the perfect match (plus travel perks!)

04:40 - 06:10: “Is SEO dead?” Lorenza’s honest take

06:10 - 07:30: How Flix is preparing for AI Overviews

07:30 - 08:40: AI agents booking your trips? It’s happening

08:40 - 09:40: Why next year might already be too late for SEO

09:40 - 10:50: Managing SEO across 50+ domains with a lean team

10:50 - 12:00: Lorenza’s 3-step framework for international SEO

12:00 - 13:30: Localization vs translation: how to get it right

13:30 - 15:00: Cultural differences and how they impact SEO

15:00 - 16:10: Why UX should be localized too

16:10 - 17:00: The hreflang tag: most common SEO mistake

17:00 - 18:45: How hreflang errors kill your international traffic

18:45 - 20:00: Best practices to future-proof hreflang setups

20:00 - 21:00: Using AI tools for productivity, not strategy

21:00 - 22:30: ChatGPT and Gemini: where she uses them

22:30 - 24:00: Why humans still matter for SEO content

24:00 - 25:30: Translation with AI? Only if someone checks it

25:30 - 27:00: Lorenza’s internal study on AI translation accuracy

27:00 - 28:30: New SEO metrics to track in the AI era

28:30 - 30:00: Brand sentiment in AI Overviews explained

30:00 - 31:00: Where AI pulls your brand data from

31:00 - 32:00: Tools to track your AI visibility (Otterly, Peak, Profound)

32:00 - 33:00: The future of SEO is another channel: AI chatbots

33:00 - 34:30: Will the next generation even know Google?

34:30 - 35:35: Lorenza’s advice for future SEOs and closing thoughts

 Connect with Lorenza Colombo

 https://www.linkedin.com/in/colombolorenza

 flixbus.cz

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this webinar, we talk with Gaetano Romeo, the Head of Digital Marketing at EasyVista. He shares how he leads a big marketing team across different countries like Italy, Germany, Portugal, and the U.S.

Gaetano explains that being a good leader isn’t just about skills. It’s about understanding people, building trust, and being kind but clear. He also talks about how SEO is changing in 2025, and why simple, useful content works better than long, boring blogs.

You’ll hear how his team uses tools like Google Ads, Reddit, LinkedIn, and Meta, and how they stay organized to bring in more leads.

If you're working in marketing or want to grow your team, this webinar is full of easy-to-follow tips that actually work.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Introduction

00:46 - 02:00: What Gaetano does at EasyVista

02:01 - 03:30: Managing marketing in different countries

03:31 - 05:00: Why understanding culture really matters

05:01 - 06:45: Jokes don’t always land across teams

06:46 - 08:10: Respect first, then results

08:11 - 09:40: SEO is changing (again!)

09:41 - 11:15: What’s really working for AI Overviews

11:16 - 13:00: Why long content doesn’t always win

13:01 - 14:45: How to lead across time zones

14:46 - 16:10: Using paid ads and SEO together

16:11 - 17:40: How his team stays organized

17:41 - 19:00: SEOs need to think bigger now

19:01 - 20:30: Gaetano’s role in training and growth

20:31 - 22:15: His top lesson from a conference

22:16 - 24:00: Giving helpful feedback (without being harsh)

24:01 - 25:30: How he handles follow-ups and deadlines

25:31 - 27:15: Advice for future marketing leaders

27:16 - 29:09: Be a good person first, always

 Connect with Gaetano Romeo

 https://www.linkedin.com/in/romeogaetano/

 https://www.easyvista.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we chat with Adam Baker, Founder & CEO of SodaPup, about how he built a global pet brand, without spending a dime on ads.

Adam takes us through his journey from Nike, Under Armour, and Crocs to launching SodaPup, a U.S.-based company making enrichment toys for dogs. He breaks down how smart product strategy, Shopify, and Instagram helped him scale to 48 countries, all organically.

You’ll hear how he used the “Nike playbook” to build a brand people love: focus on the customer, design products with purpose, and let word-of-mouth do the heavy lifting. From viral Lick Mats to user-generated content that fuels sales, Adam shows how you can grow without paid media.

Plus, he dives into how tools like ChatGPT, Synthesia, and Recraft help him save time and stay lean. If you're building a brand with limited budget, this episode is full of practical tips on bootstrapping, marketing, and doing things differently.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:22: Meet Adam & what SodaPup is all about

01:22 - 03:36: From the Coast Guard to Crocs & Nike

03:36 - 05:30: How Adam helped turn Crocs around

05:30 - 06:41: Lessons from working at E-Bags

06:41 - 07:20: Why SodaPup runs on Shopify

07:20 - 09:11: Why Adam jumped into the pet space

09:11 - 11:33: Using Nike’s playbook for dog products

11:33 - 12:38: Designing for dog lovers, not just dogs

12:38 - 14:15: Launching new toys to stay fresh

14:15 - 16:23: Why enrichment toys are so good for dogs

16:23 - 19:51: How fans became their best marketers

19:51 - 20:48: Growing fast through Instagram

20:48 - 23:35: How AI tools help the SodaPup team

23:35 - 25:56: Saving time with ChatGPT & Synthesia

25:56 - 28:19: The 3 pillars that keep SodaPup growing

28:19 - 30:09: Why Adam chose to bootstrap

30:09 - 33:31: Advice for niche brand builders

33:31 - 35:25: What’s next for SodaPup

35:25 - 36:39: Final thoughts

 Connect with Adam Baker

 https://www.linkedin.com/in/adam-baker-b9235311

 sodapup.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we chat with Charlie Tian, CEO & Founder of Gurufocus, to chat about how he went from being a physicist to building a 7-figure SaaS business, without relying on traditional marketing.

Charlie shares how losing big in the dot-com crash led him to value investing, inspired by Warren Buffett and Charlie Munger. He talks about how user feedback, not marketing tricks, helped him shape GuruFocus into a go-to platform for serious investors. He also explains why he still doesn’t think of himself as a marketer, and how focusing on product, data, and great content helped him scale sustainably.

We also get into today’s chaotic market, how to stay focused on long-term value, and whether AI is making investing smarter or just noisier. If you're a founder or marketer looking to build something meaningful and scalable, this one’s packed with real insights and honest advice.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Introduction

00:45 - 01:25: From physicist to stock market crash survivor

01:25 - 02:10: Learning value investing from Warren Buffett

02:10 - 02:50: The moment GuruFocus was born

02:50 - 03:30: How he got 1,000 paying users fast

03:30 - 04:20: Why Charlie avoided traditional marketing

04:20 - 05:00: Letting users shape the product experience

05:00 - 05:45: Building the platform with real feedback

05:45 - 06:20: His honest take on today’s market chaos

06:20 - 07:10: Long-term focus beats market noise

07:10 - 07:50: What AI means for investors today

07:50 - 08:30: Decision-making confidence, not AI predictions.

08:30 - 09:10: Leadership lessons from 20 years in business

09:10 - 09:51: Final thoughts and humble reflections

 Connect with Charlie Tian

 https://www.linkedin.com/in/charlie-tian-2315851

 gurufocus.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, our host Ranmay with Alessio Rigoli, Founder of AGR Technology, about how he turned a blog and YouTube side hustle into a full-blown SEO agency, starting all the way back in high school while messing around with Android phones.

Alessio shares the real story behind building his agency, what it was like doing everything solo in the early days, getting clients during COVID, and how staying consistent and keeping things simple helped him grow.

Alessio breaks down what tools like ChatGPT and Gemini mean for the future of search, what kinds of websites might struggle, and why local businesses and SaaS companies actually have more chances to grow, if they play it smart.

He also drops solid advice for anyone starting out: build your own projects, learn by doing, and don’t overthink funnels. Simple content strategies still work, and sometimes better than all the complicated stuff.

If you’re into SEO, digital marketing, or trying to grow your agency, you’ll get a ton out of this one.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:10: Hacking Android phones got him into tech

01:10 - 01:45: Blog and YouTube were the starting point

01:45 - 02:20: How he turned it into a real business

02:20 - 02:50: Early days were tough, doing it all solo

02:50 - 03:20: Building an agency during COVID times

03:20 - 04:10: How AI is changing the SEO game

04:10 - 04:45: Why AI search will hit some websites

04:45 - 05:20: Local and SaaS brands can still win

05:20 - 06:00: His biggest rule while scaling the agency

06:00 - 06:40: Tips for newbies starting in SEO

06:40 - 07:20: Why working on your own stuff helps

07:20 - 08:00: Pick a niche and go deep

08:00 - 08:45: Funnels don’t need to be fancy

08:45 - 09:30: Keep it simple, it works better

09:30 - 11:35: Final Thoghts

 Connect with Alessio Rigoli

 https://www.linkedin.com/in/alessiorigoli/

 https://agrtech.com.au/search-engine-optimization-seo/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we chat with Donna Donato, Chief Portfolio Officer of CoreTrust, who helps manage over $8 billion in spending for more than 3,700 companies.

Donna breaks down how procurement is changing in 2025, why transparency in deals matters more than just getting the lowest price, and how AI is helping (not replacing) teams behind the scenes. She shares her story, from growing up in Russia to leading procurement at big names like American Express.

You’ll hear a real example of how her team found $75M in waste from teams not talking to each other. She also explains why marketing and procurement should work together, not apart.

If you want to learn how to buy smarter, save more, and build better partnerships, this episode is for you.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Meet Donna Donato and what she does

00:45 - 01:35: Why people get procurement all wrong

01:35 - 03:00: Donna’s early life growing up in Russia

03:00 - 04:15: How waiting in line taught her business

04:15 - 05:30: How she ended up in procurement

05:30 - 06:40: What procurement looks like in big companies

06:40 - 08:00: How her team found a $75M mistake

08:00 - 09:20: Why honesty beats discounts in deals

09:20 - 10:45: What smart deals look like today

10:45 - 12:15: Why strict RFPs hurt good results

12:15 - 13:40: Why sales and procurement clash

13:40 - 15:00: What CoreTrust does for its members

15:00 - 16:30: Who should join CoreTrust and why

16:30 - 17:55: Big suppliers they work with (like Dell and FedEx)

17:55 - 19:20: How COVID changed vendor relationships

19:20 - 21:10: How AI helps, but doesn’t replace, people

21:10 - 22:30: Why human judgment still matters

22:30 - 24:00: Tools that make buying faster and smarter

24:00 - 25:20: Why being yourself matters at work

25:20 - 26:30: How CoreTrust builds trust through honesty

26:30 - 28:00: The truth about AI hype in business

28:00 - 29:20: What’s next for Donna and her team

29:20 - 29:55: Final thoughts on trust and growth

 Connect with Donna Donato

 https://www.linkedin.com/in/donna-donato/

 https://www.coretrustpg.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we chat with Milan Savov, Founder & CEO of Smart Click, to break down the SEO strategies that work in 2025. Milan reveals how B2B founders and SaaS brands can scale through organic growth, what to focus on instead of backlinks, and how to turn SEO into a predictable revenue machine.

You’ll hear how Milan made the shift from web developer to SEO founder, why beautiful websites fail without strategy, and what most clients get wrong when they rely on ChatGPT for marketing advice. He shares the exact discovery process his agency uses to uncover technical issues, content gaps, and buyer journey misalignment, and how they fix them to get +30% revenue for clients.

Milan also opens up about building his personal brand, getting clients through events (without selling), and why mindset is the most underrated success factor in SEO.

Whether you're leading an agency, building a SaaS company, or managing marketing for a B2B brand, this episode is packed with real, practical insights you won’t find on Google.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Meet Milan from Smart Click

00:45 - 01:53: Two ways to grow B2B leads

01:53 - 02:33: Why organic SEO is better long-term

02:33 - 03:44: How Milan became an SEO founder

03:44 - 05:03: His big “aha” moment about websites

05:03 - 06:00: Why most websites don’t convert

06:00 - 07:05: Mistakes clients make before hiring SEO help

07:05 - 08:20: The mindset problem many founders have

08:20 - 09:35: How ChatGPT advice confuses some clients

09:35 - 10:52: Milan’s way of handling AI-influenced clients

10:52 - 12:06: How Smart Click starts their SEO process

12:06 - 13:26: Doing a full SEO checkup

13:26 - 14:38: Fixing content, tech, and buyer journey

14:38 - 15:44: What happens after the audit stage

15:44 - 17:04: What metrics matter (hint: not just traffic)

17:04 - 18:18: How they report results to clients

18:18 - 19:00: Why SaaS brands struggle with SEO

19:00 - 20:09: Milan’s tips to get clients

20:09 - 21:16: Why he shares personal stories online

21:16 - 22:20: Personal content builds stronger trust

22:20 - 23:15: How he picks topics for events

23:15 - 24:45: How Milan stopped being scared of speaking

24:45 - 26:00: What he does after talks for feedback

26:00 - 27:08: Tips to make the most of events

27:08 - 28:40: What Smart Click is building next

28:40 - 30:10: A new private group for CMOs

30:10 - 31:00: Milan’s final advice and takeaways

31:00 - 31:43: Where to find and follow Milan

 Connect with Milan Savov

 https://www.linkedin.com/in/savovmilan/

 https://smartclick.agency/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, our host Ranmay chats with Tarun Gehani, SEO Director at Pure Visibility, a Google and Microsoft Partner agency that’s been helping businesses grow online since 2005.

Tarun shares his journey from self-taught web designer to leading SEO for Fortune 500 brands. He breaks down how early side hustles shaped his marketing mindset, the moment he realized SEO was more than just rankings, and why link building, content authority, and AI search visibility still matter in 2025.

We talk about why SEO isn’t dead, it’s just evolving faster than ever. Tarun dives into the shift from focusing on pretty websites to driving real ROI, and how to use PPC insights to fuel your organic SEO strategy. He also shares why building authority now means showing up across search engines, AI platforms, and social media.

For young marketers and founders, Tarun offers a clear message: just start. Learn by doing, build momentum, and don’t let imposter syndrome hold you back.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:30: Meet Tarun Gehani from Pure Visibility

00:30 - 01:15: How a band website started it all

01:15 - 02:00: Learning HTML and switching to WordPress

02:00 - 02:45: First clients and early business wins

02:45 - 03:30: Realizing SEO brings more value than design

03:30 - 04:15: Competing with big agencies and finding his edge

04:15 - 05:00: Standing out with SEO when others didn’t

05:00 - 05:50: Building a team and letting go of solo work

05:50 - 06:35: SEO vs PPC, which works better?

06:35 - 07:15: How PPC helps improve your SEO strategy

07:15 - 08:10: Is SEO dying with AI and ChatGPT?

08:10 - 09:00: TikTok vs Google, search habits are changing

09:00 - 09:45: Why showing up online still matters

09:45 - 10:30: Link building in 2025, still important?

10:30 - 11:20: What the Google algorithm leak revealed

11:20 - 12:05: Advice for new marketers: just begin

12:05 - 12:45: Don’t wait, learn by doing

12:45 - 13:30: How to deal with imposter syndrome

13:30 - 14:10: What he would change in his journey

14:10 - 15:15: Rapid-fire: fun facts and real moments

15:15 - 16:15: Friday fun, family time & first paycheck

16:15 - 17:37: Final advice from Tarun

 Connect with Tarun Gehani

 https://www.linkedin.com/in/tarungehani

 purevisibility.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, host Ranmay sits down with Ben Anshutz, President of Gotham Artists, a top-tier talent agency managing over 1,000 events per year, from celebrity bookings to full-blown concerts.

Ben shares how he accidentally fell into the talent booking world, and how his background as a musician turned him into the ultimate “artist whisperer.”

He breaks down why founders and marketers should stop obsessing over shortcuts and instead double down on relationships and consistency.

From how to deal with temperamental celebrity clients to the importance of operational excellence (yes, even brown M&Ms!), Ben shares practical, behind-the-scenes strategies that most event planners never talk about, but desperately need to know.

This episode is packed with raw, real advice for founders, marketers, and business leaders who want to grow with purpose, lead with empathy, and build something that lasts.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

00:00 - 00:30: Introduction

00:30 - 01:15: What Gotham Artists actually does behind the scenes

01:15 - 02:00: How Ben accidentally got into the booking industry

02:00 - 02:45: From musician to managing major celebrity events

02:45 - 03:30: Why being a performer shaped his business mindset

03:30 - 04:15: The “artist-first” philosophy that sets Ben apart

04:15 - 05:00: Listening and improvising: his real leadership skills

05:00 - 05:45: Why Ben believes in “get rich slow”

05:45 - 06:35: Growth isn’t a sprint, it’s daily nurturing

06:35 - 07:20: How long-term trust fuels referrals and scaling

07:20 - 08:05: What most marketers get wrong about events

08:05 - 09:00: Planning vs improvising: the backstage chaos

09:00 - 09:50: The truth behind the brown M&Ms story

09:50 - 10:20: Ben’s advice for founders and marketers

10:20 - 10:26: Final Thoughts

 Connect with Ben Anshutz

 https://www.linkedin.com/in/ben-anshutz-02507231

 gothamartists.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, host Ranmay sits down with Romana Kuts, Founder, Founder, Content & SEO of SaaStorm, an SEO and content agency for fast-growing SaaS startups.

Romana shares her journey from journalism to digital marketing, leading content at companies like Dealfront and Leadfeeder, and how frustration with cookie-cutter SEO agencies led her to start her own.

Romana breaks down what’s actually working in SEO in 2025. She explains why LLM traffic is becoming more important than organic clicks, how AI tools like ChatGPT and Gemini source content from Reddit and YouTube, and why most founders are still asking the wrong questions about SEO and AI.

From schema markup to FAQs to old-school SEO fundamentals, she shows how to stand out in a world shaped by large language models.

She also talks about why Reddit is becoming more spammy (and what to do about it), why video content is essential, and how SaaS brands should balance PPC for fast growth and SEO for long-term results.

If you're a founder or marketer scaling a SaaS brand, Romana’s insights are packed with practical advice and real-world clarity.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:40: She built an SEO agency over coffee

00:40 - 01:32: From journalism to digital marketing career shift

01:32 - 02:15: Content marketing felt like a natural fit

02:15 - 03:00: Couldn’t find a good agency… so built one

03:00 - 03:45: Starting SaaStorm while still working full-time

03:45 - 04:20: First clients, early traction, and startup growth

04:20 - 05:00: Getting Series A & B SaaS clients

05:00 - 05:50: Why SaaS is the future of marketing

05:50 - 07:00: SEO vs PPC: What should founders invest in?

07:00 - 08:10: Founders’ biggest mistake with AI + SEO

08:10 - 09:05: How to get your content into ChatGPT

09:05 - 10:00: Why SEO still works in an AI-driven world

10:00 - 11:10: New metric: How to track LLM traffic

11:10 - 12:05: Tools to monitor Gemini, ChatGPT & more

12:05 - 13:00: Reddit SEO: Powerful but becoming spammy

13:00 - 14:00: Why YouTube videos show up in AI results

14:00 - 14:40: Turn blog posts into searchable YouTube content

14:40 - 15:30: Advice for new agency founders

15:30 - 16:20: Why client personalization matters more than packages

16:20 - 17:00: Building trust: Act like part of the client team

17:00 - 17:45: Romana’s Friday night: Netflix and pizza

17:45 - 18:15: Would she change anything about her career?

18:15 - 18:30: Final thoughts and takeaways from her journey

 Connect with Romana Kuts

 https://www.linkedin.com/in/romana-kuts/

 https://saastorm.io/services/b2b-saas-seo-agency/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.](https://www.linkedin.com/company/digital-web-solutions./)