Daniel Priestley is a best-selling author, international speaker, and award-winning entrepreneur who built a multimillion-dollar empire across the UK, Australia, and Singapore. Named one of the UK’s Top Business Advisors, Daniel breaks down the key traits that define elite founders and business leaders. In this powerful episode, he unpacks the mental models, strategic frameworks, and real-world lessons that have helped him—and thousands of others—build scalable, high-impact businesses.

00:00 Introduction
02:20 Dropping out of university & making millions by 21
09:30 Losing a $14M deal & the role of mentorship
14:35 Luck vs. skill in early-stage entrepreneurship
18:36 How a business failure led to 9 successful ventures
28:14 Business fundamentals: 10 ideas, bell curves & power laws
38:00 4 strategies to test a business idea
44:20 The “entrepreneur seat” mindset
52:00 Psychology of consumerism & boosting sales
59:40 Why products don’t make money—this does
1:05:44 Business vision & Daniel’s view on supplements
1:09:14 Superpowers, competition & KPIs
1:18:20 Monetising your name as an influencer
1:21:50 Equity vs. shares explained
1:23:15 Business partnerships & co-founder alignment
1:27:40 Fatherhood & how it changed Daniel’s outlook
1:30:00 Power of writing & reading
1:35:10 Organisation & time mastery
1:38:55 Risk-taking, buying/selling businesses & wealth
1:46:25 Expanding into new industries
1:52:30 The rise of AI
2:02:25 Everything happens for a reason: resilience & setbacks

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» My clothing brand, THRST – https://thrstofficial.com
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Follow Daniel:
Instagram: @danielpriestley
Linktree: https://linktr.ee/danielpriestley
Website: https://danielpriestley.com/

Listen to First Things THRST:
https://bit.ly/3JQWR1u