First Things THRST

E078 - I Grew My Audience From 0 to 6.1 Million Followers With This Four-Step Framework


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When most people talk about creating content, they focus on equipment, expertise, or having something groundbreaking to say. But today's guest demolishes those excuses. Jun Yuh reveals how he built an audience of 8 million followers while studying biomedical engineering—not by creating perfect content, but by simply showing up every day.

From filming quick videos during lunch breaks to posting consistently for 5 years straight without missing a day, Jun shows that consistency trumps perfection. We explore his "100 video rule" that turns experimentation into strategy, why most beginners focus on the wrong metrics, and how understanding your audience matters more than production quality.

Whether you're struggling with impostor syndrome or wondering how to monetise your passion, this conversation offers practical insights from someone who's built a thriving content empire by valuing consistency over complexity.

Timestamps:
00:00 Jun’s start in content creation
02:30 TikTok’s influence on Jun’s journey
03:08 Staying consistent and understanding your audience
05:02 Hiring help for content production
06:13 Adapting to trends while staying authentic
09:47 Shifting content focus over time
14:06 Expanding to new platforms and camera confidence
22:34 Key advice for aspiring creators
28:09 Overcoming imposter syndrome
34:38 Knowing strengths and weaknesses in content
37:59 Planning content for efficiency
41:52 Short-form vs. long-form content
45:36 Strategies to grow and engage an audience
51:03 Managing time for content creation
58:48 Monetisation and reinvesting earnings
1:09:07 Staying consistent through creative blocks
1:18:29 Planning and working with a team
1:22:09 Future of social media and evolving strategies
1:29:22 Handling public scrutiny and criticism

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Jun:
YouTube: @jun_yuh
Instagram: https://www.instagram.com/jun_yuh/?hl=en
Private Mentorship: https://tinyurl.com/4yar2eyr

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First Things THRSTBy Mike Thurston

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