In this episode of Experts in Sport, we explore the hidden world behind World Cup success — performance analysis. From data and video to real-time decision-making, discover how analysts and coaches use cutting-edge technology to gain a competitive edge when margins are razor-thin.

Host Martin Foster is joined by Brad Pryjmachuk (Hudl) and Donald Barron (Loughborough University) to unpack how teams prepare for major tournaments, adapt under pressure, and translate complex data into winning strategies. They discuss everything from analysing opponents and managing player performance in extreme conditions, to the psychology of penalties and the evolving role of AI in sport.

05:01 What Performance Analysis Looks Like at a World Cup11:31 Pre-Tournament Prep vs In-Tournament Adaptation14:41 Data Overload & Decision-Making20:31 Individual Players & Tactical Game Plans26:31 Technology & Evolution of the Analyst Role30:31 Penalties, Psychology & Marginal Gains42:00 Tactical Trends at This World Cup57:11 Future of Performance Analysis 01:04:31 Predictions