We’re talking about the various sports markets across Asia today with one of the region’s highest profile entrepreneurs, Marcus Luer, who founded Total Sports Asia as a 28 year old in 1997 based Kuala Lumpur, Malaysia. Since then the business has generated $500million in commercial revenue for its portfolio of clients including Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations. Beyond that however, it’s a story about the ups and downs in the life of a serial entrepreneur in a region that has seen financial crises and pandemics come and go over the course of the last three decades.If you enjoy our podcasts, make sure you sign up to the unofficial partner newsletter where we develop the threads of the conversations.

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