The Financial Times has always had an on-off relationship with the sport sector over the years, with some very good journalists covering the beat in a brief that also included other sectors such as Leisure, Hotels and Gambling.That’s changed and under the leadership of Murad Ahmed, the paper is treating sport as a standalone asset class, with a dedicated transatlantic team and a set of sport specific products from newsletters to events, in addition to greater coverage in the paper and online.So today’s conversation is about the relationship between sport and the finance sector, the impact of private equity’s interest in teams and leagues, and we ask, what defines a FT sport story?If you enjoy our podcasts, you’ll love the Unofficial newlsetter that’s delivered weekly to the inboxes of thousands of senior people from across the sport business sector. You can sign up free by heading to UnofficialPartner.com.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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