The conversation today uses the upcoming UEFA Euro 2021 soccer tournament as the way into a debate about the value and best use of social media content. Our guests are Daniel Kirschner, co-founder of Greenfly, the content collaboration and distribution platform, Manu Leroy, director of marketing and communications for the Royal Belgian Football Association and JB Alliot, startup mentor and advisor to the UEFA Innovation Hub.If you liked the podcast, you'll really like the weekly Unofficial Partner newsletter. Sign up at UnofficialPartner.com.

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