In this episode of How I Invest, I speak with Arjun Sethi—Chairman and co-founder of Tribe Capital, Co-CEO of Kraken, and one of the sharpest thinkers in venture capital and crypto today. Arjun breaks down how he approaches investing in “N-of-1” companies, what most VCs get wrong about data, and why the traditional funding stages like “pre-seed” and “Series A” are being rewritten in real time.

We also go deep into Arjun’s frameworks for scaling world-class companies, the evolution of crypto in a changing political landscape, and the big bets he’s making at the frontier—including humanoid robotics.

Whether you're an allocator, founder, or just fascinated by the future of finance, this conversation is packed with sharp insights and original thinking.

Guest Bio:

Arjun Sethi is the Co-Founder and Chairman of Tribe Capital, a venture capital firm managing $1.8 billion across stages. He is also the Co-CEO of Kraken, one of the world’s largest crypto exchanges. Arjun previously worked at Facebook, was a partner at Social Capital, and has founded multiple companies across consumer, enterprise, and deep tech. Most recently, he incubated Foundation Robotics, a humanoid robotics company building toward a future of self-sustaining technology.

Stay Connected:

Twitter/X:

David Weisburd: @dweisburd

David Weisburd: https://www.linkedin.com/in/dweisburd/

Arjun Sethi: https://www.linkedin.com/in/asethi/

Kraken: https://kraken.com/

Tribe Capital: https://tribecap.co/

(0:00) Episode preview

(1:06) Differentiation of Kraken from other exchanges and crypto trading evolution

(6:00) Investing strategies: n of one companies vs market leaders

(8:00) Advancements in data utilization for early-stage investments

(11:47) Applying nuanced metrics to traditional and tech companies

(16:16) Knowing your market position and strategic growth

(18:23) Focus and product development in top companies

(20:13) Vertical integration trends in various sectors

(22:25) Strategies for competing with large venture firms and staying private

(27:33) Tokenization in venture capital

(29:49) Foundation Robotics: Mission and challenges

(32:54) Future of humanoid robots in industry and defense

(33:19) Closing remarks