It’s become fashionable to use the term Gold Rush to describe the North American betting market. In 2018 the US Supreme Court overturned a federal bill banning gambling, which effectively signalled a shift that turned sports betting from an unregulated market to a regulated one. 

Estimates as to the size of the sports betting marketplace vary wildly. But all agree that it’s growing quickly, and that media technology is going to play a major role. 

Today’s podcast looks at the role broadcast technology is playing to make betting easier and more accessible to sports fans. 

Our guests are Miheer Walavalkar, Co-founder and CEO of broadcast technology company LiveLike and Brian Josephs, Vice President of Digital Sport at Sportradar US, a leading global provider of sports data, betting and entertainment products. 

Together, LiveLike and Sportradar have launched emBET, that integrates live betting content and data into sports broadcast OTT streams in real time. 

We talk about what this means for all concerned, from the sports leagues and event rights holders through to TV companies and of course, sports fans. 

If you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday. 

To join them, sign up via unofficialpartner.com 

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday. 

These are deep conversations with smart people from inside and outside sport. 

Our entire back catalogue of 500 sports business conversations are available free of charge here. 

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. 

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.