Data mining might sound eye-roll worthy, but it's easier than you think, and more relevant than ever.

To put it simply, data mining finding hidden opportunities within the information you alredy have. It doesn't mean some fancy software, some of the best data mining can be done in Excel.

Some top mortgage broker examples are: notifying variable clients on a rate changes, scoring top clients, and tracking non-subject property renewals.

To have it work for your business our keys to success are:

1. Good data in equals good results out.

Oh, and AI? It's like having super-smart helpers find hidden gems in your data. So, don't be left behind – go hunt those treasures!

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