October 22, 2025

E229: Inside Industry Ventures: The $8 Billion Firm Backing 650 Venture Funds

40 minutes

How does an $8B venture platform turn a 650-fund network into a repeatable co-investing edge?

In this episode, Jonathan Roosevelt, Managing Director at Industry Ventures, explains how the firm evolved from a pioneer in venture secondaries into a platform combining secondaries, co-investments (directs), fund-of-funds, and tech buyout—with AUM “a little over $8B” and 25+ years in market. We break down why Series A/B/C co-investing requires a different lens than seed, how believability guides which GPs get a “stamp” for later-stage deals, and why customer calls are ground truth when underwriting mid-stage businesses. Jonathan also shares how asymmetric information and inflection points create true co-invest alpha—and when to ignore comps for N-of-1 companies.

Highlights:

$8B platform: Secondaries, co-invests, fund-of-funds, tech buyout

650-fund network: ~250 primaries, ~400 via LP secondaries

Co-invest engine: 100% sourced from seed/early GP relationships

Seed vs. mid-stage: PMF stories vs. durable unit economics

Believability lens: Repeatable process before a later-stage “stamp”

Ground truth: Independent customer diligence over CEO references

Asymmetry & inflection: Board insights at turning points drive edge

Do the unscalable: Sector depth, real customer intros, hands-on help

N-of-1 underwriting: Backcast valuation from end-state outcomes

Guest Bio:

Jonathan Roosevelt is a Managing Director at Industry Ventures, where he focuses on originating, valuing, and managing primary fund commitments, early secondary LP stakes, and direct company investments within the firm’s Direct & Partnership Holdings strategies. Previously a Venture Partner at Industry Ventures (2017), he was promoted to Managing Director in 2019; earlier, he founded and led companies, was an early employee/VP of Sales at SoFi, and invested as an angel in Fitbit. He holds an MBA and BA from Harvard.

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Links

Industry Ventures: https://www.industryventures.com/

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(0:00) Preview

(0:04) Customer feedback's impact on investments

(1:03) Industry Ventures' co-investment strategy

(3:44) Co-investment opportunity lifecycle

(7:19) Assessing investment manager credibility and diligence

(17:14) Identifying exciting co-investment opportunities

(19:47) Triangulating information for investment decisions

(23:04) Customer enthusiasm in the investment process

(27:16) Relationship significance in investment decisions

(29:34) Operator vs investor perspectives in venture capital

(34:01) Risk management for seed stage investments

(37:10) Competing as an emerging manager in venture capital

(38:43) Valuation strategies for new venture capitalists

(41:18) Closing remarks

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