On this episode of the Business of Betting Podcast, Jason is joined by Travis Geiger, the CXO and Co-founder of WagerWire.

Hear them discuss:

04:01 - How WagerWire was founded from a real-life betting moment

05:33 - What WagerWire does and how it creates a secondary market for sports bets

06:32 - The process of selling a bet through WagerWire

07:51 - How WagerWire ensures bet validation and handles settlement

09:10 - How operators react to WagerWire and their incentive to collaborate

10:06 - The psychology behind cashing out vs. selling a bet

11:40 - The marketing and viral potential of big betting moments

12:03 - The legal framework WagerWire operates under

12:24 - WagerWire’s licensing requirements and regulatory approach

17:06 - The Starties: a new awards initiative for startup recognition

18:26 - Challenges for startups in the sports betting industry

19:08 - Why the industry struggles to foster startup growth

21:03 - The role of regulation in creating high barriers to entry

22:33 - Jason’s take on the lack of startup innovation in sports betting

⚡️ Follow BoB on Twitter/X

⚡️ Watch BoB on Youtube

⚡️ Follow Jason on Twitter/X

⚡️ Apply to be a guest here

---

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Hosted on Acast. See acast.com/privacy for more information.