Business of Betting Podcast

E261 - Daniel Zimmermann from Verse Picks


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On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Daniel Zimmermann, CEO and Co-Founder of Verse Picks, the app bringing a “parlay anything” experience to the next generation of bettors.


Hear him discuss:

  • How his college experience running Barstool Syracuse sparked his entrepreneurial journey

  • The early days of Verse Gaming and the pivots from DFS to skill games to prediction markets

  • Why the team spent years building toward a “bet on anything” model — and how legality shaped its evolution

  • How Verse’s new “Parlay Anything” feature bridges the gap between traditional betting and prediction markets

  • Lessons from operating under the sweepstakes model and navigating shifting state regulations

  • His perspective on DraftKings, Kalshi, and the future of CFTC-approved prediction exchanges

  • The retention challenges facing prediction markets and how Verse plans to gamify the experience

  • Building a lean, agile startup team — and the value of staying alive through constant pivots

  • How younger generations see gambling differently, shaped by crypto, trading, and gamified culture

  • The long-term vision: becoming a top-tier prediction operator within five years

     

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    ---
    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Get your first month free: https://optimove.com/businessofbetting

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