01:00 – Casey’s career journey from Chrysler and Rocket Mortgage to the fast-paced world of gaming

03:00 – The surprising similarities between marketing cars, mortgages, and sportsbooks

05:00 – How BetMGM uses data-driven celebrity partnerships, from Jamie Foxx to Jon Hamm

08:00 – Building a brand rooted in entertainment, trust, and the MGM legacy

11:00 – Differentiating BetMGM in a crowded market through loyalty, experiences, and exclusives

14:00 – Why BetMGM aims to attract an “elevated player” and what “Make It Legendary” really means

17:00 – The growing crossover between sportsbook and iCasino players and how AI personalizes their journeys

22:00 – Marketing within tight regulations and embedding responsible gambling from the start

25:00 – How AI and rapid tech change are transforming marketing faster than ever before

29:00 – What the industry still gets wrong about brand-building and why long-term trust beats short-term promos

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Get your first month free: https://optimove.com/businessofbetting