Keynote speaker, advertising director, and founder of the 3% Conference, Kat Gordon, discusses the efforts and success that she has had in challenging the lack of female creative directors in advertising. Kat shares her earliest experiences which led her to become aware of diversity and inclusion and reveals the common denominator that she sees in the early experiences of allies. Discover how men can best support women in inclusion efforts, why brands need to find the courage to take action and the opportunities that arise in learning from mistakes.