Jonathan Becker, CEO of Thrive Digital, breaks down learnings from his 12+ years of running data-led marketing campaigns for top startups like Uber, Asana, and Square. Supercharge your financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your first year.

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PSA: Run The Numbers has a new Spotify and Apple show link. Follow the links to subscribe and ensure you'll never miss an episode

Apple: https://podcasts.apple.com/us/podcast/run-the-numbers/id1723787140

Spotify: https://open.spotify.com/show/0zQCkklNnVgMD364kCW5SV

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TIMESTAMPS:

00:00:00: Introduction

00:05:07: Google as a money-making machine

00:07:20: Differences between brand marketing and performance marketing

00:11:00: On scaling and reach of marketing

00:18:13: The Importance of understanding Customer Acquisition Cost (CAC) and Lifetime Value (LTV)

00:20:03: Metrics in marketing

00:23:43: Marketing Efficiency ratio explanation

00:30:46: Hiring and building a marketing team

00:37:14: Psychology of impatience in advertising

00:42:13: Setting clear expectations in marketing tests

00:45:23: Good campaign attribution

00:52:25: Expedia's digital marketing success story

00:54:07: Athletic Greens' success story

00:56:00: Grammarly's adoption on YouTube

00:57:36: Costs and impact of Super Bowl ads