This week we talk to Arron Shepherd, the co-founder of The Goat Agency, the influencer marketing agency at the company’s headquarters on Finsbury Square in London.

In 2015 Arron launched Sportlobster, a niche football social platform that used Cristiano Ronaldo as an ambassador. This experience shaped his approach to what he’s doing now, and how he looks at the whole idea of influencer marketing. We talk about the resistance to influencers from the traditional media and advertising agencies, and why they’ve missed the boat on a sector that some observers suggest will be worth $15billion by 2022.

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Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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